It can be used as blockchain-saved (read unmutable) identity - https://www.reddit.com/r/nanocurrency/comments/gx73a7/introducing_nanoprofile/ On the same idea it can connect IPFS hashes (with any information you need - JSON, media etc.) to blockchain transactions in order to prove their belongs to somebody etc.
NANO gives business operations a feeless payment platform to cut costs and secure their funds.So its not just good for the payments but for long term storage/investment too