It is Bougainvillea. It can grow year round depending on where you live, but really thrives in sun and warm weather. You can grow it over different aspects of your house if you have a Trellis or an Arbor. Some people like to grow it over fencing just for looks, but totally your preference on that. There are lots of websites out there with growing tips, but definitely needs sunlight if you really want strong flowering. Here are some other resources.